The Facebook Advertising Circus
Facebook advertising is a bit like a Sunday roast: everyone has an opinion on how to do it, someone usually ends up slightly burnt, and there is always a relative who insists the old way was better. If you have spent any time in the digital marketing trenches lately, you will know that the landscape has shifted more than a tectonic plate on a trampoline. Gone are the days when you could simply toss a fiver at a boosted post and watch the sales roll in like a slow-moving fog over the Thames. In 2026, the game is far more …